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The Brief

Notes on what we're building and what we're learning, from Ghost Brief, an independent product studio.


FEATURED

Is your best engineer on your marketing team?

The Operator's Take

Is your best engineer on your marketing team?

Oct 11, 2026

•

3 min read

Team AI is a human problem worth solving

The Playbook

Team AI is a human problem worth solving

Oct 3, 2026

•

6 min read

The archive

Everything we have published, newest first.


Is your best engineer on your marketing team?

Nobody is asking marketers to become engineers, but the best ones are starting to build anyway.

Oct 11, 2026

•

3 min read

Team AI is a human problem worth solving

The software is new and it moves fast, but the challenges that prevent success are the oldest ones every team has.

Oct 3, 2026

•

6 min read

The Brief

Notes on what we're building and what we're learning, from Ghost Brief, an independent product studio.

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